JoomSuite Usability Testing Report

JoomSuite is a popular Joomla extension provider. The site has many products and a number of them are quite complex. Founder Sergey Romanov asked me to compete four tasks:

Tasks:

1. Obtain information about a product.
2. Find and read the FAQ of the product.
3. Purchase the product.
4. Download the product.

Watch the usability test video:

Video summary and suggestions:

• The site’s overall look and feel is good: it has solid branding and a clean look.
• The tagline is a bit hard to read and suggests that the products are only for businesses.
• I would recommend having a native English speaker edit the entire site. Tighter language would make a better impression.
• It’s good that the login area is at the top.
• The search box should have a submit button.
• The promotion area is a bit confusing; consider removing it.
• The icons are well-designed and match the list of products.
• The names of the different products should link to the product page. They are also blue and can be mistaken easily for a link.
• The English on the title of the Analytics product is poor.
• The copy on the product name is not clear and needs to be improved.
• Screen shots on some product pages are missing.
• A “Call to action” (Buy Now Button) should be placed at the bottom of all product pages.
• A link to the demo is missing from the product page; it should be placed at the bottom (and maybe on the top too).
• Print, email and PDF icons are not necessary and can hurt your SEO.
• “Powered by JoomSuite Resource” is distracting and should be removed.
• The product FAQ is hard to find and is missing from some products. It should appear at the bottom of the page.
• The logo should always link to the home page.
• A “home” menu item is missing. It really should be there.
• “Free download” would be better expressed as “Download Free.” The first is a description; the second is a call to action.
• When I click on “Free Download” I expect to see only the download of that product. Instead, I receive the whole tree again and it’s not clear that what I want is at the bottom. Only show me only my download.
• Typo: “nor” should be “not.”
• After I activate the account, I need to find my download again
• When I click the”purchase” button I expect to be taken to the payment page, not to a subscription page.
• “Free upgrades” sounds more tempting than “lifetime license.”
• I wonder how much am I going to have to pay for this and whether I need to upgrade each year…
• The prices I see are not the 19 Euro I was going to pay. Instead, I’m shown ALL the subscriptions. Only show me what I want to purchase. At the very minimum put my purchase at the top and the rest at the bottom.
• 2CO was a bad user experience. Try switching to something else!
• 2CO won’t let me purchase because I have a “#” on my address!
• I can’t find how to download my product. There are no instructions in the subscription area.
• What is “base domain”? Most people won’t know.
• I was surprised to find that the downloaded file was a text file with a license, and not the actual product. What am I supposed to do with this? Provide instructions to the next steps.