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An evaluation of the accessibility of UK ecommerce retailers in 2010

About this report
Last year, Webcredible investigated the accessibility of the websites of 19 of the UK’s leading high street shops. With an average score of below 62%, they had improved since the previous year, but generally weren’t doing enough to make their websites easily accessible to all.

This year Webcredible has decided to re-investigate against the same accessibility criteria (as well as looking at the website of former high street, but now online only retailer, Woolworths).
Increasing the accessibility of any ecommerce website will lead to a more commercially successful site – it’s as simple as that. Improved accessibility can lead to a massive increase in reach to potential customers, improved search engine optimisation and faster download speeds.
Evaluations of the 20 websites featured in this study were conducted throughout January 2010.
Who is this report for?
This report is aimed at anyone involved with a website trying to sell products or services, including marketing managers, Internet managers and web developers. Although our analysis was of the ecommerce websites for high street retailers, the guidelines are highly transferable to other websites. The report assumes no prior accessibility or technical knowledge.