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File: Ecommerce usability for UK high street retailers in 2008
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- 04.03.10
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- 04.03.10
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In October 2007, Webcredible investigated the usability of the websites of 20 of the UK’s leading high street shops. Last year, the top high street retailers simply weren’t doing enough to maximise their share of this potential revenue in preparation for Christmas. This year, Webcredible has decided to re-investigate against the same essential usability criteria to see if there’s been any change in the run-up to Christmas this year.
Increasing the usability of any ecommerce website will increase sales – it’s as simple as that. This sales increase could even be as high as 100%5. Improved usability will also lead to an increase in brand loyalty and return site visitors, and an improvement in the perception of your brand (both online and offline).
Evaluations of the 20 websites featured in this study were conducted throughout October 2008.
"Spend any time with your website and soon it becomes really hard to spot mistakes simply because you're so familiar with it. Getting a usability test done on my site provided a huge amount of useful feedback. I got nearly two dozen really practical ways to improve my site and help users navigate it more easily. A fresh pair of eyes really helped freshen up our website."