America's Intuition Coach Usability Testing Report

Joanna Garzilli is "America's Intuition Coach," a TV host and a well-known psychic to the stars. She has also released a new book called "Unleash The Psychic In You." Joanna is using WordPress for her site, which is a great start already. And because her site was pretty good to start with, I was able to focus on a basic SEO overview.

Tasks:

1. Improve opt-in rate.
2. Increase SEO, especially for the keyword "psychic."
3. Make the site stickier and increase trust.

Watch the usability test video:

Video summary and suggestions:

Overall:

1. The site's look and feel is clean and professional.
2. The logo is good.
3. I would like to see the domain name somewhere under the logo "AmericasIntuitionCoach.com."
4. The copy under "On Intuition, Decision Making And Life" is a bit too long.

Opt-In:

• The opt-in area is very easy to find, especially with those moving arrows -- but they can be annoying after a while.
• The words "Unleash The Psychic In You" look like a link
• "Your info will never be shared or sold" should be higher and placed before the registration button; it's what helps me make the decision.
• I had a problem after opting in. It could be temporary but needs further testing.
• Add the word "email" next to the text box of the RSS feed subscription.
• Remove the opt-in box after registration.
• The instructions after opt-in are very hepful.
• Maybe add a link to other pages on the right, in place of the opt-in box.
• The logo links to the home page - good!

SEO:

• The most important tag is your title meta tag.
• Move your name to the end, at least on pages that are not your home page
• Using the same start of title ("Joanna Garzilli - America’s Intuition Coach") on all your pages harms the site's SEO.
• Each page should have its own unique title meta tag using keywords that the page is targeting.
• The word "psychic" is missing from the meta tags.
• Avoid words like "why," "where" or other generic terms in the title meta tag.
• Your URLs are Search Engine Friendly.
• Image "Alt" tags are missing. You can place keywords in those tags.

Stickiness

• Hiding the opt-in for people who have already signed up will improve stickiness.