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10 October 2008
Sometimes small changes can make a huge difference in a site's conversion rate and its financial success. For example, if your "Buy Now" button is so small that no one can see it, no one will click on it. Placing it in the right location and giving it a more clickable look, can increase your conversion rate by hundreds of percent.
Similarly, if it's not completely clear what you are offering on your site, then people won't stick around to figure it out. Visitors want to know instantly what you are offering, so that they can decide if they want to stay - or go. A simple sentence describing what you do and placed in the right location can work wonders.
There's no limit to the small changes you can make: link colors, size and fonts; button sizes, location and shape; text font, color and size; tag lines, and much more!
We can suggest your site's small changes so that you can start enjoying the big rewards.
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"UsabilityTesting.tv is a great way to see your site as visitors do. Too often its difficult to be objective with your own work. UsabilityTesting.tv helps you remove those blinders and get specific action items to improve your site" 
